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About us


Step into a world of unique, comfortable, and timeless fashion with SCG_COLLECTIONS (previously known as SIMPLECOOLGIRL), a family-owned online store. 

At SCG, we believe that fashion should be effortless, timeless, and sustainable. Therefore, our store aim to create a  confident, vibrant, and unapologetically herself. Inspired by the iconic styles of the 90s, we've curated a collection of clothing that not only captures the essence of that era but also perfectly complements the modern woman's daily lifestyle.
We launched our store in May 2021, headquartered in Sydney, Australia, and we're thrilled to bring our vision to you. To ensure that we can provide the best possible service to our customers, we have a great team of family members in China who help us store stock and send orders. Therefore, your package may be prepared and dispatched by our small team in Sydney or our family members in China.

Ethical and environmental friendly
We prioritize ethical and moral values in our store by collaborating with ethical factories and independent clothing manufacturers in Hangzhou, China. Our SCG MADE garments are meticulously handcrafted with care and diligence. We maintain close relationships with our collaborating factories and studios, having visited their environments and researched their staff welfare to ensure the production of our clothes meets our high standards.Our commitment to the environment is reflected in the durability of all our SCG made items, designed to be used for a long time. We limit production quantities according to demand and ship directly from the manufacturing location, reducing unnecessary transportation and land usage in our process.

Hi! Thank you for visiting SIMPLECOOLGIRL.We are a family-run online store. We love cute clothes and we want to share our passion here. We set up this store in May, 2021. We are here to design and.jpg__PID:da93a619-0628-48aa-bc20-dc6f4e74283a


Simple captures the essence of minimalism, effortlessness, and timelessness. This underscores our dedicated mission to craft and curate pieces that exude a timeless allure, transcending fleeting trends with their enduring and classic appeal.
Cool embodies trendiness, confidence, and an edgy spirit. This encapsulates our unwavering ambition to forge connections with contemporary culture and evolving tastes.
Girl is the embodiment of both "you" and "us," encapsulating the aspirations and desires shared by women across the spectrum of identities and experiences. It's a powerful symbol that transcends age, background, and circumstances, uniting us in a collective journey towards empowerment and confidence.


At SCG, we strive to create premium, timeless pieces that are affordable for our customers. Our meticulous design process is infused with love and attention to detail, ensuring that each SCG-made product is crafted with care. We want our customers to feel like they're receiving something unique and with great value when they purchase our SCG-made products, which is why we don't mass-produce them. Instead, we aim to create exclusive items that are worth more than their price. In the end of 2022, we took our commitment to our customers one step further by designing our own collection. We carefully handpicked the fabric for this collection, selecting materials that would produce durable products. Our clothing factory and private clothing studio, recognized for producing high-end fashion, were responsible for bringing our designs to life. By prioritizing quality over quantity and maintaining strict quality control measures, we ensure that each SCG-made item sold lives up to our high standards.

We understand that fashion's impact on the environment cannot be ignored. That's why sustainability lies at the heart of everything we do. Our commitment to responsible fashion is evident in the materials we choose, the production processes we follow, and the durability of our garments. From eco-friendly fabrics to ethical manufacturing, we're dedicated to reducing our footprint and preserving the planet for generations to come.

Our clothing isn't just about aesthetics – it's about functionality too. We design with your everyday life in mind. Our pieces are made to endure the rigors of your daily routine while maintaining their style and comfort. No matter where your day takes you, you can trust that your SCG-MADE outfits will keep up with your dynamic lifestyle.

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How our collaborated clothing studio make our SCG-MADE range


At SCG, transparency with our customers is of utmost importance. As a growing small business, our aim is to provide products that are as cost-effective as possible, all the while ensuring fair wages for our workers and adhering to eco-friendly practices. As a result, we generate a margin of 15-20% on each product sold. It's worth noting that a significant portion of your payment goes towards covering shipping fees (which can be surprisingly high for small businesses without delivery courier agreements) and the expenses associated with processing your garments, particularly within our SCG-Made collection.  

We hold the belief that fashion encompasses more than just its price tag; it should encompass fair compensation for our workers and a departure from the paradigm of mass production as well as using more eco-friendly materials, such as plant cellulose fabric. While the expense of creating artisanal pieces and maintaining limited product quantities might be notably higher, this approach fosters a more equitable labor environment within the industry. Consequently, the products you receive will be meticulously crafted with care and consideration, ensuring greater longevity and durability.


At our store, we are always striving to improve ourselves and find new ways to provide our customers with the best possible experience and products. Despite being a small team, we take great care in producing and quality-checking each item to ensure that our customers receive products that meet their expectations.Transparency is important to us, and we are continually working to build trust with our customers. We want our customers to be able to purchase from us without any concerns and know that they can rely on us for quality products and service.To meet our customers' expectations, we carefully select the materials and factories that produce our clothes. Our goal is to create clothes that are suitable for everyone and make our customers feel comfortable wearing them.We value our customers' feedback and opinions and are always eager to hear from them. By listening to our customers, we can continue to improve and provide even better products and service in the future.

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