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The piece that feels most like you — Now 10% off with code SCG10

About us

OUR STORY

SCG_COLLECTIONS was born to make you feel like yourself — confident, calm, and quietly powerful.

We’re a women-led, family-run label started in Sydney in 2021, built on one simple belief: Getting dressed should feel easy, feel good, and feel like you.

We don’t follow trends. Instead, we design around real life — timeless, minimal essentials that are made to last and made to be lived in. Pieces that are simple to wear, but never boring. Understated, but always thoughtful.

We started small — just two co-founders and a tailor — and we still keep things personal. One of us works closely with our tailoring team in China to make sure each piece is crafted with care. The rest of the team is based in Sydney, where we shape each collection, handle design direction, and connect directly with you.

We don’t mass produce. Every item is made in limited quantities, with attention to quality, fit, and longevity — because we believe you don’t need more clothes.

You just need the right ones.

SCG is more than clothing. It’s a feeling — of being at ease in your skin, of dressing for yourself, not for anyone else. Of showing up in the world with quiet confidence and calm energy. That’s what we hope to give you with every piece. This is us, SCG.

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Our designers: Milissa (left) and Hayeon (right)

Our Values: Ethical. Intentional. Long-Wearing.

AAt SCG_COLLECTIONS, we believe less really is more — in the way you dress, the way you live, and the way you feel.We're here to help you build a wardrobe that brings calm, not chaos. One that feels considered, confident, and completely your own.

Made Slowly, With Intention
We don’t chase trends or overproduce. Every piece is made in small runs and only when needed — so nothing goes to waste. This slower pace lets us focus on what matters: thoughtful design, perfect fit, and long-lasting quality.

Style That Feels Like You
Our pieces are designed to simplify your day and elevate your mood. Clean lines, timeless shapes, effortless silhouettes — clothing that makes you feel comfortable in your skin and quietly put-together, no matter what the day holds.

Practical Sustainability
We keep things minimal from production to packaging. No excess. No fluff. Just well-made pieces that are designed to last — in both form and feeling — so you can buy less, wear more, and feel proud of every choice you make.

You, at the Center
Everything we do comes back to one thing: how you feel. From how the fabric sits on your skin to how supported you feel by our team, we’re here to make getting dressed one less thing to worry about — and one more way to feel grounded, ready, and at ease.Because when you feel good in what you wear, it changes how you show up in the world.

- Milissa from simplecoolgirl - (10).jpg__PID:84410ca9-791e-4338-a482-97c366b5b2d5


WHAT IS 'SCG' STAND FOR?

S — Simple

Rooted in the essence of minimalism, Simple reflects our belief in timeless design and effortless style. Every piece is thoughtfully curated to transcend trends — refined, versatile, and created to serve your wardrobe season after season. It’s simplicity with intention.

C — Comfortable

More than softness or fit, Comfort is a feeling — of ease, confidence, and being completely yourself. Our designs are made to move with you, aligning trend-forward style with quiet confidence. Because when you feel good, you look even better.

G — Global

Global speaks to our collective identity — you and us, together. It represents a shared language of style that crosses cultures, ages, and stories. At SCG, we embrace individuality while designing for every woman’s daily life, wherever she is on her journey.

- Milissa from simplecoolgirl - (9).jpg__PID:0332de9b-3df2-497e-936a-70fb7354b624


ABOUT SCG-MADE COLLECTION

At SCG, we create pieces that feel premium — without the premium price tag.

Our goal is simple: to bring you timeless essentials that feel personal, considered, and crafted with care.

Each SCG-made piece begins with intention. We design in-house, paying close attention to fit, fabric, and feel — so that what you receive feels truly special. We don’t mass produce. Instead, we create in small, exclusive batches to ensure every item holds lasting value — both in quality and in how it makes you feel.

At the end of 2022, we took things further by launching our own collection — designed by us, made with materials we personally selected for their durability, softness, and structure.

Our trusted partners — a private tailoring studio and a factory known for high-end craftsmanship — brought each design to life with precision and care.We choose quality over quantity in everything we do.

And we hold ourselves to high standards — not just in how our clothing is made, but in how it makes you feel when you wear it: confident, comfortable, and completely yourself.

SUBSTAINABLE AND ETHICAL
 

We understand that fashion's impact on the environment cannot be ignored. That's why sustainability lies at the heart of everything we do. Our commitment to responsible fashion is evident in the materials we choose, the production processes we follow, and the durability of our garments. From eco-friendly fabrics to ethical manufacturing, we're dedicated to reducing our footprint and preserving the planet for generations to come.

DURABLE FOR DAILY LIFE
 
Our clothing isn't just about aesthetics – it's about functionality too. We design with your everyday life in mind. Our pieces are made to endure the rigors of your daily routine while maintaining their style and comfort. No matter where your day takes you, you can trust that your SCG-MADE outfits will keep up with your dynamic lifestyle.

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How Our Collaborative Clothing Studio and Team Create Our In-House Designs

TRANSPARENCY

At SCG, transparency means everything.  As a small but growing brand, we want you to know exactly what goes into each piece — not just in design, but in cost, ethics, and care.

We operate with modest margins (typically 15–20%) to keep our prices accessible while upholding fair wages for our makers and supporting more sustainable practices. A large part of what you pay goes toward essentials like international shipping (often costly for small businesses without courier partnerships) and the garment processing involved in our SCG-Made line — where every piece is finished by hand, not by mass production.

We believe fashion should reflect more than just a price tag. It should represent fairness, intention, and respect — for the people who make your clothes and the planet they’re made on. That’s why we avoid mass production, choose plant-based and eco-friendly fabrics when possible, and work only in small runs to reduce waste.

Yes, making slow, artisanal pieces comes at a higher cost. But it also creates a better system — one where clothing is made with care, lasts longer, and truly feels worth it.

When you wear SCG, you’re not just choosing a look — you’re choosing a better way forward.

OUR CURRENT AND FUTURE 

At SCG, we’re always growing — not just in what we make, but in how we care.

As a small team, every piece we release carries intention. We spend time choosing the right fabrics, working closely with trusted makers, and carefully checking each garment before it reaches you. Because you deserve pieces that feel good — in every sense.

We believe in transparency. In trust. And in earning both, slowly.

Our hope is simple: that when you choose SCG, you feel confident — not just in how you look, but in the values behind what you wear.Your voice matters to us.

Every message, every suggestion, every photo you tag us in — it helps shape what we do next.

Thank you for being here. We’re building something meaningful — together.

Hi! Thank you for visiting SIMPLECOOLGIRL.We are a family-run online store. We love cute clothes and we want to share our passion here. We set up this store in May, 2021. We are here to design and.jpg__PID:da93a619-0628-48aa-bc20-dc6f4e74283a

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